Simplified Multisite Deployment for Petco Foundation

Agility CMS enabled Petco to centralize all their content and assets in a single hub from which all the different local sites could draw information and asset to build digital experiences and update content faster without the help of developers.

15x

Faster content editing

6.5mln +

Pets who found their home

3x

Faster Deployment

Since 1999, Petco has invested $300 million in lifesaving animal welfare across the country. With more than 4,000 animal welfare partners, Petco inspires and empowers communities to make a difference in the lives of animals.

Through years of adoption efforts, Petco has brought more than 6.5 million pets together with loving families. 

Struggling to keep up with the company’s growth

Petco’s website, built on a legacy platform, was struggling to keep up with the company’s growth. Petco’s site was slow to update and didn’t allow non-technical editors to make changes. Editors struggled to create multiple different sites and platforms to cater to users across North America and the Caribbean.

Tools to build a foundation for multiple websites

Petco needed to deploy multiple sites and manage them from one platform. Petco’s monolithic platform was difficult to use, offered content editors a poor experience, and disempowered them to make changes to the platform.

To improve their operations, Petco called Agility CMS.

Agility CMS’ headless CMS gave the company the tools to build a foundation that could be expanded to multiple websites. With Agility CMS, Petco can now use content and digital assets seamlessly across their different digital properties using Agility’s Digital Asset Management tools. 

Industries

Non-profitNon-profit

Challenges

Content HubContent HubMultisite DeploymentMultisite DeploymentModern Website and SEOModern Website and SEO

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Agility has an exceptional team that has walked us through the onboarding process to make it as seamless as possible. Agility's team has helped solve any custom integrations that we have sought to pursue. They have recommended architecture optimizations and security improvements every step along the way. Thank you for the powerful platform that you provided to our team; it has been a pleasure working with you.

Zachary Hinchcliff

Full Stack Tech Lead at Petco Love

From WordPress To Headless

Before making the leap to a headless system, Petco existed on a WordPress platform. In WordPress, just like in any other traditional CMS, the backend and frontend are tightly coupled and linked so that when marketers needed to change something in their website, they had to ask a developer to build something from scratch. 

Plus, as WordPress sites age over time, they tend to get slower. The company realized that the more plugins they added to fix these performance issues, the slower and more unresponsive the site got.

Petco’s pain points before implementing Agility CMS were: 

  • Couldn’t deploy multiple sites from the same instance
  • Old, unresponsive WordPress build
  • Difficulties to update content 

Blazing-fast Headless Deployment

Agility CMS enabled Petco to centralize all their content and assets in a single hub from which all the different local sites could draw information and asset. Agility CMS provided Petco with an agile platform capable of scaling and evolving with the company’s needs and support multiple sites in different languages with ease. 

Improved Editor Experience and Multisite Deployment for 1,500+ Stores

Thanks to Agility CMS, Petco can now build its content to be shared and used across multiple channels or websites. Agility CMS’ reusable components help Petco’s marketing team save time and improve brand consistency by enabling them to share page templates and modules across all of their sites.  

  • Seamless onboarding process
  • Multiple custom integrations
  • Architecture optimizations
  • Security improvements

Agility has an exceptional team that has walked us through the onboarding process to make it as seamless as possible. Agility's team has helped solve any custom integrations that we have sought to pursue. They have recommended architecture optimizations and security improvements every step along the way. Thank you for the powerful platform that you provided to our team; it has been a pleasure working with you.

Zachary Hinchcliff

Full Stack Tech Lead at Petco Love

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Choosing the Right CMS: Success Story

The team evaluated over 25 CMS packages from a variety of sources. Why did they choose Agility CMS?

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